Roman and Williams believes that every successful job - whether restaurant, hotel, or residential space - begins with the designers imagining how the end users will interact with and react to their environments. This ability to envision people living in and enjoying their spaces enables Roman and Williams to design spaces that are eminently responsive to the people in them.

This process involves creating renderings of its projects. The firm renders all presentation drawings by hand, creating evocative images to help their clients understand their vision.

At the same time, the studio is also fully technologically proficient. All of the designers are AutoCAD proficient with expertise in other software programs, such as Rhino 3-D, Sketch-up and Adobe Premiere. Roman and Williams does the construction documents for most of its projects in-house, using CAD software.

Project leadership is one of the hallmarks of Roman and Williams.Robin and Stephen run their design jobs with extraordinary efficiency. They have extensive experience managing and directing hundreds of designers, craftspeople, and construction workers and have been responsible for running jobs with construction budgets in the hundreds of millions.

Sourcing is another of the firm's specialities. After nearly 20 years in the design business, Robin and Stephen have amassed an enormous rolodex of artisans, suppliers, and craftsmen. Among their unique areas of expertise is the ability to find anyone, anywhere, to create the perfect object, finish or furnishing on any budget for any job. They have also become expert at locating, rescuing and reclaiming objects and building materials from around the world, which makes their designs both environmentally sustainable and gives their work a sense of history that new materials cannot provide.