The design for the eighteenth-floor club at the Standard was inspired by everything from Windows on the World, to Brazilian design, to the inside of a Bentley, to tall trees and rivers. Roman and Williams wanted to do something rebellious and iconic at the same time. The Boom Boom Room is a slightly romantic, slightly sentimental love letter to Windows on the World, the Warren Platner-designed restaurant that was at the top of the World Trade Center.

In one of the early meetings, Robin and Stephen brought a jar of honey to Andre Balazs and said “We want it to feel like a honey-covered Bentley, warm and sweet.”  Using this imagery as a guide, Roman and Williams combined the idea of “the Bentley, which is about smooth, classic craftsmanship; the honey, which is about tasty yumminess; and pure nature.”

Entering the space, the floor plan is organic and looks like a river—it’s quite sensual, featuring stadium seating which is topographical.

Roman and Williams was very much playing with the idea of nature versus culture. The esthetic is one of sparkling, shimmering glamour, with the magical quality of those great 1940s clubs that are transporting and exclusive. The room vibrates with currency, in every sense of the word, while still harkening back to old-world elegance. The eighteen foot ceilings allow nature to be a great reference—the center of the bar is Roman and Williams' take on a huge glossy tree- as though guests are in a shimmering treetop looking out over the city. With a challenge to create an interior that holds as much interest as the view, a very sensual aesthetic was chosen- with rich materials such as alder, brass, rose mirror, cream leather, burl wood and a sparkling carpet, allowing for constant discoveries on the inside as well as the outside.